Utilizing Instagram is a no brainer when it's where your target demographic's hanging out. Unlike Facebook, Instagram doesn't restrict posts to a very limited audience. When you post something, it'll go out to all of your follower's feeds. Therefore you'll have higher organic engagement in most cases.
There are two big issues with Instagram that are surprisingly easy to overcome.
Issue: It's time consuming to post.
Unlike other social media platforms, Instagram is a mobile app that only allows users to post via their cell phones. That's a lot of manual typing on your phone. Especially when you take into account all of the hashtags necessary to increase your engagement and impressions.
Solution: Schedule Instagram posts with Hootsuite.
Hootsuite is a very affordable social media publishing tool that actually allows you to schedule Instagram posts. You can type your post on your computer's keyboard (complete with all of those hashtags), and then schedule your Instagram post for specific times using Hootsuite's scheduling tool. At the specified times, you'll receive an alert on your phone via the Hootsuite app to post it to Instagram. It'll walk you through posting it in less than 5 seconds. It's that easy. Thanks, Hootsuite!
Issue: It's time consuming to log out and log back in again.
Unlike other social media platforms, Instagram doesn't save your passwords or allow you to manage multiple accounts from a single login. Instagram makes you log out of one account, then manually log back into another. This is a pain, especially when you have multiple passwords to type in repetitively on your phone.
Solution: Download a password manager app.
We use LastPass at SharperSocial. Most password managers work the same, though. All of your login information is saved with one single password. This makes it much easier to log out and log back into multiple accounts without having to remember, look up, or type multiple passwords.
Making the changes above should free up more of your day to focus on being social instead of just managing social!