Shannon Harper

8 Ways to Use Periscope for Marketing


Periscope has gone viral in just a few short months as a new marketing platform for businesses and personalities. Jumping on a social media bandwagon during the early stages of it's release can be a great way to generate results.


Here are the types of companies that can expect the best return from Periscope:

  1. Event Management Companies
  2. Consultants
  3. Realtors
  4. Restaurants and Bakeries
  5. Stores
  6. Salespeople
  7. Customer Service
  8. Auto Repair
  9. Authors
  10. Entrepreneurs/Inventors
  11. Celebrities
  12. Musicians/Bands
  13. Artists
  14. Entertainers


Periscope is simple. Just download the app, create the name of your broadcast, press "broadcast", and start recording. Your broadcast is sent out to users in your area and/or users who are searching for the keyword included in your broadcast.

Wondering how to use Periscope? Here are 8 great ways:


1. Product Demonstrations

Show off your product with a tutorial demonstrating how it's used or how it was created. This is a great way to establish transparency and appreciation for your business.


2. Expert Advice

Periscope can help provide free advice in order to add your value and build trust with an actively engaged audience.


3. Customer Support

Have a customer who tweeted you a question? Add a human touch by connecting with them on Periscope for help. Other viewers will see this as either helpful or a reassuring sign of the level of customer service that you provide. You'll also have the ability to chat with multiple users and answer their questions during the broadcast.


4. Testimonials

Feature your clients/customers providing positive testimonials based off of their experiences with your brand.


5. Breaking News

Show what's happening in real time to increase impressions and earn high relevancy.


6. Interviews

Conduct interviews with just about anyone and interact with the questions that pop up in your Periscope chat.


7. Behind the Scenes

Showcase how your office or staff works behind the scenes. This increases transparency, engagement, and trust.


8. Share Experiences

Share an event in real time and gain more impressions/attendance. Record an employee celebrating their birthday to increase transparency. Sharing a positive experience is usually a great idea.


Utilizing Periscope as a marketing tool isn't for everyone, but it's a great way to get involved in an area that has a very high targeted engagement. Need help understanding or managing Periscope? Click here to connect with SharperSocial.


Posted By: Shannon Harper 7 years ago

Category: Social Media Marketing

Tags: Periscope, Social Marketing, Social Media, Social Media Marketing